Holloway Case study

Product visualisation

One photograph to an AR asset

No CAD file, no scanning rig, no studio day. One image of a chair, reconstructed into geometry, finished into a product asset, and placed in a real room at true size. Every step ran on one desktop machine.

A cream boucle barrel chair photographed three-quarter view on a plain grey backdrop
01

The photograph

One object, three-quarter view, plain seamless, even light. Reconstruction quality is decided here more than anywhere downstream.

1024 x 1024 · SDXL Turbo, local
The raw reconstruction rendered untextured, showing the chair and a slab of studio floor beneath it
02

The reconstruction

Shape only, and it cannot tell the product from the set: the seamless and the contact shadow came back as a slab of geometry under the chair.

500,580 triangles · Hunyuan3D 2.0, local
The finished chair asset, upholstered in camel boucle, floor slab removed
03

The product asset

Floor cut away, simplified, scaled to a real chair, box-projected UVs, the catalogue bouclé applied with its sheen lobe, MikkTSpace tangents baked.

60,572 triangles · 70 x 78 x 62 cm
The reconstructed chair placed in a room at true size
04

In the room

glTF for Android and the web, a matching USDZ for iOS AR Quick Look, both at metric scale with resizing locked off so the answer to "will it fit" is the true one.

4.93 MB glTF · 3.44 MB USDZ
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The source photograph, for comparison against the 3D result

The photograph it came from

Drag to turn it. On a phone, "View in your room" places it on your floor at 78 cm tall.

What this technique does well, and where it stops

Single-image reconstruction is very good at silhouette and proportion, and that is most of what a shopper is judging when they ask whether a piece suits the room. It is not a measuring tool and it is not a scanner.

Where it earns its keep is catalogue depth. A furniture house with four hundred photographed SKUs and no 3D budget can have most of them placeable in a room, at roughly a minute of compute each, without a photographer or a modelling contract.